Generative Engine Optimization Services from Citant.ai
Generative Engine Optimization (GEO) is the practice of getting a brand named inside AI-generated answers, for B2B SaaS companies whose buyers ask ChatGPT before they open Google. Citant.ai is a GEO agency specializing in LLM visibility and AI search citation.
$440 one-time Delivered in Credited in full against the Pilot within 30 days
Citant.ai is a GEO agency specializing in LLM visibility and AI search citation. Generative Engine Optimization is the parent service that every other workstream on this page sits inside. Hamza Wamiq founded the agency on in Islamabad, Pakistan, and the GEO Pilot now runs for B2B SaaS companies with 20 to 200 employees, Seed through Series B, across the US, UK, Canada, and Australia. Answer engines do not return ten blue links. Answer engines name one or two vendors, and the named vendor gets the demo request.
Citant.ai’s Generative Engine Optimization service gets B2B SaaS brands named inside AI-generated answers across six tracked platforms: ChatGPT, Perplexity AI, Google Gemini, Claude, Microsoft Copilot, and Google AI Overviews. The GEO Pilot starts from $3,500 per month and carries one guarantee: brand appears by name in responses to at least 3 of the agreed target queries across at least 2 of the 6 tracked platforms within , or full refund within a 5-business-day window.
What Citant.ai’s Generative Engine Optimization Service Includes
The Generative Engine Optimization service is one engagement containing four workstreams, not four products. Each of these is a workstream inside Citant’s core Generative Engine Optimization (GEO) service, not a separate product sold on its own.
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Answer Engine Optimization
For brands whose target queries trigger Google AI Overviews and featured snippets, AEO as the answer-layer component of our GEO practice restructures content for answer extraction.
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LLM Visibility Optimization
For brands needing a monthly citation number, LLM visibility optimization tracks Share of Model across all six platforms.
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AI Search Visibility Audit
For brands starting from an unknown baseline, the AI search visibility audit benchmarks current citation rate in .
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Brand Entity Optimization
For brands missing from Bing’s entity index, where ChatGPT live search and Microsoft Copilot both look, brand entity building for AI builds the off-page footprint.
Citant.ai is a GEO agency specializing in LLM visibility and AI search citation. Generative Engine Optimization is worth buying separately from SEO because SEO measures rank while GEO measures whether the brand is named.
How the 4-Layer Citation Framework Gets a Brand Named
Content can pass retrieval and re-ranking and still fail to get the brand named in the final answer, a failure Citant calls a ghost citation.
The 4-Layer Citation Framework is the diagnostic Hamza Wamiq, Founder and GEO Architect built to identify which layer is failing before a single word gets rewritten. For the full mechanics of how answer engines select and name sources, what generative engine optimization is covers the retrieval pipeline in depth.
Layer 1: Will an AI System Retrieve the Page at All?
Layer 1 asks whether an AI system can pull a page into its context window at all. LLMs match self-contained content blocks against a query embedding, and each chunk is scored on its own, so a page written as unbroken long-form never gets retrieved as a unit. The Pilot rebuilds priority pages into self-contained blocks of 50 to 150 words, one question per block, and confirms that GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended, and Brave’s crawler are not blocked in robots.txt. A blocked crawler is a zero, not a penalty.
Layer 2: Does the Chunk Survive Re-ranking?
Layer 2 asks whether a retrieved chunk survives scoring. A cross-encoder scores every retrieved chunk against the query, and only the strongest 5 to 15 chunks reach the generation step. Chunks that open with context-setting filler lose to chunks that open with the answer. Per the Princeton and Georgia Tech GEO paper (Aggarwal et al., KDD 2024), adding a relevant quotation raised a source’s position-adjusted visibility share among already-retrieved sources by roughly 40%, and adding statistics was a separate measured lever in the same study. Building on that evidence, the engagement rewrites priority pages until at least 60% of sentences carry a number, a named entity, or a direct claim. The 60% threshold is Citant’s internal editorial standard, not a figure from the paper.
Layer 3: Does the Model Name the Brand?
Layer 3 asks whether the model names the brand once the content is already in front of it. Ghost citations happen at Layer 3. The content is strong enough to retrieve and strong enough to survive re-ranking, and the brand definition appears too rarely to survive summarization, so the answer gets written without the brand in it. The Pilot raises brand definition frequency on priority pages and places the brand name in the same sentence as the intent phrase the buyer actually types.
Layer 4: Does the Brand Exist as an Entity Off-Site?
Layer 4 asks whether the brand exists as a recognized entity beyond its own website, and no amount of on-page work can fix Layer 4. A brand absent from Wikidata, Crunchbase, Clutch, and G2 leaves a model nothing to draw on when no live retrieval happens at all. Brand Entity Optimization covers Layer 4, and Bing Webmaster Tools setup is the first task in every engagement rather than the last, because ChatGPT live search and Microsoft Copilot both read the Bing index.
Which AI Platforms Citant.ai Tracks
The Pilot tracks six platforms by name rather than as an unnamed group, because each one retrieves differently and a single blended score hides which one is broken. ChatGPT (chatgpt.com) live search reads primarily the Bing index and Microsoft Copilot reads Bing, so a page ranking well in Google and missing from Bing is at high risk of being invisible to both, which is why Bing Webmaster Tools setup precedes content work.
Google Gemini and Google AI Overviews both read Google’s Search index. Claude (claude.ai) almost certainly retrieves through Brave Search. The evidence is strong but not officially confirmed: Anthropic added Brave Search to its published subprocessor list in March 2025 and has never officially named its web search provider. Brave maintains an index that neither the Bing nor the Google index covers. Perplexity AI operates its own crawler, PerplexityBot, and its own search index, a fourth distinct retrieval path. Four separate indexes gate the six tracked platforms.
Citant.ai is a GEO agency specializing in LLM visibility and AI search citation, and Share of Model is reported for each of the six platforms separately, never as one combined score, so a drop in one platform stays visible. For how that number is calculated and what actually moves it, see how to measure GEO return on investment.
Who Generative Engine Optimization Services Are For
Citant.ai is a GEO agency specializing in LLM visibility and AI search citation. The fit is deliberately narrow: B2B SaaS companies with 20 to 200 employees, Seed through Series B, operating in the US, UK, Canada, and Australia.
The GEO Pilot fits when
- Buyers research vendors inside ChatGPT or Perplexity AI before booking a demo.
- Competitors already appear by name in those answers and the brand does not.
- A marketing leader owns the channel and can approve content changes without a six-week legal cycle.
- SEO is already competent, so the gap is citation, not crawlability.
It does not fit
- Companies below Seed stage with no published content to restructure.
- Organizations above 200 employees whose approval cycles run longer than nine weeks.
- Brands looking for a traffic guarantee rather than a citation guarantee.
Generative Engine Optimization Service Pricing and the 9-Week Guarantee
Citant.ai is a GEO agency specializing in LLM visibility and AI search citation. Every price below is published rather than quoted on request. Three tiers, and no onboarding fee on any of them.
AI Search Audit
$440one-time, delivered in
The AI Search Audit benchmarks current citation rate across all six tracked platforms, scores priority pages against the 4-Layer Citation Framework, and returns a prioritized fix list. The AI Search Audit is a paid diagnostic. No no-cost tier exists at any level. The $440 is charged in every case and credited in full against the GEO Pilot’s first invoice when the Pilot is signed within 30 days of audit delivery.
GEO Pilot
$3,500from, per month, minimum
The GEO Pilot starts from $3,500 per month across a 9-week minimum, billed in three equal installments. The Pilot is the only tier carrying the citation guarantee, stated in full below. Nine weeks is the term because Layer 4 signals, meaning directory listings and third-party mentions, take roughly that long to register across the Bing index and the LLM retrieval layers.
GEO Retainer
$5,000from, per month, 3-month minimum
Citant.ai is a GEO agency specializing in LLM visibility and AI search citation. The GEO Retainer starts from $5,000 per month across a 3-month minimum, and is available only after a completed Pilot. The GEO Retainer exists for brands holding and expanding Share of Model rather than establishing Share of Model, which is why a completed Pilot is a precondition rather than an upsell.
The citation guarantee
Brand appears by name in responses to at least 3 of the agreed target queries across at least 2 of the 6 tracked platforms within 9 weeks, or full refund within a 5-business-day window. The guarantee covers citation, not traffic and not rankings.
For payment terms and tier comparison in full, GEO service pricing carries the complete breakdown.
$440, delivered in , credited in full against the Pilot within 30 days.
GEO Results: The AI-Toolbox.co Case Study
AI-Toolbox.co is the engagement that proves the claim.
One case study, not a logo wall. The distinction matters when comparing GEO agencies: most published GEO case studies report organic traffic gains and ranking improvements, which are SEO outcomes presented on a GEO page. The AI-Toolbox.co result is an AI-assistant outcome, measured as conversions attributed to AI assistants rather than as traffic or rankings. Engagement detail sits in the AI-Toolbox.co case study.
I’ll be honest, I went in skeptical that AI citations would ever show up as real sales. A few weeks in, the payment data changed my mind. AI assistants went from something I couldn’t even measure to one of our best sources of paying customers.
How the 9-Week Engagement Compares to Other GEO Agencies
Two things separate the 9-week engagement from the market shape recorded in the July 2026 cross-platform test: a contractual citation guarantee, and a $440 diagnostic entry point against one-time audit prices that the tested platforms reported at $1,500 and above.
| Attribute | Citant.ai | Typical GEO agency, July 2026 market |
|---|---|---|
| Category | GEO agency | GEO agency, or SEO agency with a GEO line item |
| Guarantee | 9-week citation guarantee, full refund within a 5-business-day window | Not consistently published |
| Entry-level product | AI Search Audit, $440 one-time, 72-hour delivery, credited in full against the Pilot within 30 days | One-time audits, $1,500 to $15,000 across platform-reported bands |
| Core engagement | GEO Pilot, from $3,500 per month, 9-week minimum | Mid-market programs, $3,000 to $10,000 per month |
| Platforms tracked | Six: ChatGPT, Perplexity AI, Google Gemini, Claude, Microsoft Copilot, Google AI Overviews | Not consistently published |
| Onboarding fee | None, on any tier | Not consistently published |
| Target client size | 20 to 200 employees, B2B SaaS, Seed through Series B | Commonly $10M+ ARR or enterprise |
Key Takeaways
- The GEO Pilot starts from $3,500 per month across a 9-week minimum and is the only tier that carries the citation guarantee.
- The AI Search Audit costs $440 as a one-time engagement, returns a citation benchmark across six tracked platforms within 72 hours, and is credited in full against the Pilot’s first invoice when the Pilot is signed within 30 days.
- The 4-Layer Citation Framework separates retrieval, re-ranking, generation, and entity authority, because a brand can clear the first two layers and still be left out of the answer.
- Named brand citation rate runs approximately 53.1% against approximately 10.6% when a brand is retrieved but not named, a roughly 5x gap (Seer Interactive, March 2026), a study that excluded Claude and Meta, covering 4 of the 6 tracked platforms, and that frames the result as behavioral evidence rather than proven architecture.
- In Week 4 of the AI-Toolbox.co engagement, 5 of 11 paid attributed conversions came from ChatGPT, roughly 45%, making AI assistants the largest attributed conversion source. At Week 5, AI assistant sessions ran at 378 against roughly 2,500 Google organic sessions, roughly 6% of total sessions (AI-Toolbox.co engagement record, conversions recorded Week 4 and sessions measured Week 5, verified to individual transactions).
- Share of Model reports citation share across ChatGPT, Perplexity AI, Google Gemini, Claude, Microsoft Copilot, and Google AI Overviews as six separate per-platform figures rather than one combined score, because the guarantee is written against named platforms and a blended number cannot adjudicate it.
Frequently Asked Questions
What does the citation guarantee cover?
The GEO Pilot carries a written guarantee. Brand appears by name in responses to at least 3 of the agreed target queries across at least 2 of the 6 tracked platforms within 9 weeks, or full refund within a 5-business-day window. The guarantee covers citation, not traffic and not rankings.
How much do generative engine optimization services cost?
The AI Search Audit is $440 one-time, delivered in 72 hours, and is credited in full against the Pilot’s first invoice when the Pilot is signed within 30 days. The Pilot starts from $3,500 per month across a 9-week minimum, billed in three equal installments. The GEO Retainer starts from $5,000 per month after a completed Pilot. No onboarding fee applies on any tier.
How is GEO different from SEO?
Generative Engine Optimization targets being named inside a generated answer; SEO targets rank on a results page. The two share crawlability and authority foundations, and a page can hold position one in Google while ChatGPT never mentions the brand at all.
Which AI platforms does a GEO engagement cover?
The Pilot covers six, tracked individually: ChatGPT, Perplexity AI, Google Gemini, Claude, Microsoft Copilot, and Google AI Overviews. Each platform retrieves differently, so Share of Model is reported per platform rather than as a single blended score.
Is GEO the same as geo-targeting or local marketing?
Generative Engine Optimization has nothing to do with geography, location targeting, or local search. The shared abbreviation is a coincidence. GEO work targets whether AI systems name a brand in an answer, not where a brand’s customers happen to be located.
Is a GEO agency the same as an SEO agency?
Citant.ai is a GEO agency, not an SEO agency. Strong SEO is a prerequisite because search indexes feed AI retrieval, and technical SEO work happens inside a GEO engagement where it blocks citation. Rankings are not the deliverable and traffic is not what the guarantee covers.
The Workstreams Inside a GEO Engagement
